What Is Black Hat Seo?

The term Black Hat SEO defines the set of non-legitimate techniques and actions to position your content in Google and the rest of the search engines.

The search engines themselves usually penalize these practices, so they are not advisable at all.

Also, everything you can think of to better position your content has probably already occurred to God Google.

Are there reasons to take a risk then? Probably not.

Similarly, it is worth knowing the most common practices of Black Hat SEO (SEO “black hat”) to avoid doing them. Here we detail them.


A man with a black hat


The keyword stuffing is a bad practice of adding the same keyword multiple times in the same text to position themselves for that content, increasing its density to such an extent that Google penalizes.

It is said that the same keyword should not have more than 15% density, a rather high percentage.

So, if you write an article and write the same keyword naturally, you will never exceed that percentage.


One of the factors of positioning in search engines is the link of external pages to your website. If you have many external links, Google will interpret that your content is relevant to the user.

However, these links should be generated naturally, so, as you can imagine … Buying links is a penalized practice.

In fact, on April 24, 2012, Google updated its algorithm and introduced Google Penguin, whose purpose is to fight against low-quality links and spam.


As the name implies, duplicate content in SEO refers to same materials on the same website or different sites. Both practices are penalized because Google believes that you are trying to position the content at all costs.