A “spider” is a program that analyzes all web pages regularly. Thanks to the spiders, our contents are indexed, and then users can find them.
Knowing this, we can move on to another malpractice: create content that only spiders can read. An example? How about creating pages with a series of keywords related to the web itself?
Tempting, right? But do not do it because Google knows all (or almost all).
Doorway Page In Seo
It is related to the previous practice. The doorway pages in SEO refer to the creation of pages that are loaded only 1 or 2 seconds and then redirected to another page. The user does not have the real time to appreciate the content of the page, but the search engines do.
The grace of this technique is to add potential content to the position. However, once again, Google detected this resource and penalized it.
The known in English as ” clocking content,” is nothing more than the hiding of content to better position specific keywords and achieve better results in SEO.
Two primary examples: write the text of the same color as the background of the web page and add keywords behind an image.
As you can see, the hidden content is not visible to humans either, but to spiders.
Internet marketing brisbane once said that content is king. So, focus on creating good content and then spread it, because if the king is the content, the queen is its distribution.